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Sunday, June 14, 2020

how importance of website for small business in digital world

Importance of a website for business in the Digital Age

In this digital world, a website for small businesses as well as large scale business is one of the most powerful marketing tools.

In the US, people spend more than 20 hours online every week and use their mobile devices for 5 hours per day. 

Nowadays, companies expect an online presence (including a website) from consumers. For them, companies that have websites look professional and trustworthy.

website-for-small-business should be responsive to provide the greater users experience

Responsive web design (RWD) is a web development approach that creates dynamic changes to the appearance of a website, depending on the screen size and orientation of the device being used to view it. RWD is one approach to the problem of designing for the multitude of devices available to customers, ranging from tiny phones to huge desktop monitors. RWD uses so-called breakpoints to determine how the layout of a site will appear: one design is used above a breakpoint and another design is applied below that breakpoint. The breakpoints are commonly based on the width of the browser.


2. Visitors search online for businesses that offer the products/services they need.

For small businesses, one benefit of having a website should be found by consumers who are searching for their products/services. For this reason, many companies invest in a website that has Search Engine Optimization or SEO: 97% of users search online looking for local business and 93% of the experience on the web starts with search engines.

Surprisingly, Google has 3.5 billion searches on a daily basis and so far, no one is searching for the product/service offered by a particular company. However, it turns out that someone else - not you - is doing business.

3. Most consumers seek businesses and connect with them through their website.

65% of consumers use a company's website to engage with the business. This is a fairly large percentage. Furthermore, 93% of the experiences on the web start with a search engine, so companies should try to find out.

Another good reason for businesses to have a website is that based on research, they use about three sources, with 30% automatically considering a business before consumers decide to make a purchase, In which they do not have a website.

4. 75% of consumers accept that they assess the credibility of a company based on their web design.

When companies do not have a website, consumers suspect them. As a matter of fact, in 2019, 75% of consumers admit that they have decided on the credibility of a company based on their web design. People mostly do business with companies they believe to be trustworthy and are able to check a company's reputation, rewards, and reviews through a website.

However, this does not mean that the company can go for the design of any website. If its quality is poor, it will not help. It only takes 10 seconds to make an impression on visitors and tell them what the business offers. Then, visitors will either stay longer or leave.

5. This is a way for consumers to get the answers they need immediately.

This is especially true when it comes to B2B companies. People are directed to a site that tells them what they need to know. In addition, they want instant gratification, which means, when visitors land on a website, they expect their questions to be answered promptly within 3 seconds:

• What is business?
• What does it do and what does it provide?
• How can they contact the business?

It is a fast-paced world, where consumers want to get the information they need right away. This means that there should be answers to the above questions without the need to scroll down the page on a company's website.

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